Designing a compelling digital platform is less of a luxury and more of a need for businesses in every industry. Since most consumers have become accustomed to engaging with businesses, service providers need to adapt their online platforms to match consumer standards and expectations. This has led to tight competition between businesses in the same sector on creating the best website viewing experience for their customers.
The combination of a platform’s design and functionality to engage customers and keep them coming back to engage with your brand or make purchases. The effective arrangement and composition of a site's different elements work together to guide online visitors down a website's sales funnels and convert visitors into paying customers.
Two equally important elements that go into designing a digital platform are User Interface (UI) and User Experience (UX) design. While both are complementary concepts, each one has its own strengths and merits.
Ranking the Importance of User Interface (UI) Design
UI design typically focuses on the arrangement of a website or mobile app down to its basics. It includes the color choices for every button, background, and text on your pages. These choices make it easier to direct your audience to the right navigation tools on your site.
UI mainly focuses on how you can guide an online visitor to the different parts of your platform. You can incorporate various media - from images to videos - to engage viewers and help them reach their intended destination. UI is all about making your site visually appealing while utilizing an easy-to-follow layout so users can easily digest all the information on your site.
Affirming the Value of User Experience (UX) Design
While UI design focuses on the aesthetics and layout of your site's elements, UX design is the arrangement of your site's navigation throughout the site. In simple terms, UX design dictates things such as how many clicks it takes to get from one part of your site to another, the path a user takes to get from section to section, and other functionality.
Generally, it's best to get users to their desired destination as quickly as possible with only a few clicks. In fact, that’s a common and notable feature of effective websites with high-performing metrics. The better optimized your UX design is, the faster and more effective your sales funnels will be.
Weighing One Over the Other
When comparing the benefits of focusing on UI or UX design, one is a clear winner. Although both UI and UX design are essential to your website's appeal to online visitors, it's no contest that UX design is more valuable. Investing in UX gives you a more objective advantage of delivering a better experience for your potential customers.
Remember that simple aesthetics and layout choices will only work to grab your audience's attention; what you need to work on next is sustaining their time and effort with an effective and responsive website. You'll only achieve this if you have a well-made UX design for your business website.
This will mean working closely with an agency that can help you carefully think through and plan for the best user experience on your digital platform. This will require planning up front, before you even start developing the platform but will pay off in spades once you’ve launched.
Conclusion
Optimizing your online platforms is one of the best ways to ensure your business's stability and success. Unfortunately, not all business owners can spare enough resources to fund a well-equipped team providing digital solutions. Thankfully, you don't have to rely on an in-house team to solve your worries with digital engagement and online presence. Everestek can guide you on your UI/UX journey.
Partnering with capable professionals to enhance your business's digital platforms will lead to your company's monumental growth. At Eversetek, we provide unique enterprise technology solutions through effective UI and UX design to enhance your interactions with an online audience. Contact us today to learn more.
